The New Retail Experience
We've heard about Apple's new "iBeacon " technology that allows shoppers to get more information on their product picks at the Point of Sale. Now there's more room for digital offerings in the retail marketplace thanks to "BitTag."(http://www.bittag.net)
Some of you may be wondering, "what is a Bitcoin?" It's a digital currency that was created to control the creation and transfer of money. Although created in 2009, Bitcoin's don't come to light much in the brick and mortar retailer space, mainly because before now, it had no need to. But now, in order to compete with the likes of Amazon, retailers will be challenged to find new ways to align their in-store shopping experiences with their online offerings.
Here's how it works...
We've heard about Apple's new "iBeacon " technology that allows shoppers to get more information on their product picks at the Point of Sale. Now there's more room for digital offerings in the retail marketplace thanks to "BitTag."(http://www.bittag.net)
Some of you may be wondering, "what is a Bitcoin?" It's a digital currency that was created to control the creation and transfer of money. Although created in 2009, Bitcoin's don't come to light much in the brick and mortar retailer space, mainly because before now, it had no need to. But now, in order to compete with the likes of Amazon, retailers will be challenged to find new ways to align their in-store shopping experiences with their online offerings.
Here's how it works...
- A physical price tag is placed on the product and updates itself automatically. The hardware shows the name of the product, price in real currency and cost in Bitcoin. Think of Bitcoin as a new universe that allows product prices to fluctuate based on different variables.
- The tag is managed by the retailer using an iPad app. Once you're ready to purchase, you simply shake the tag, which enables a QR code. Once you scan the code, you can complete your transaction.