Most of you know Facebook celebrated its 10 year anniversary yesterday. From a marketer's perspective we think of Facebook as a tool that connects people, but most importantly, they collect data that helps to model consumers more precisely and leverage it to gain clout in the digital community.
When I saw the "A Look Back" posts shared by many of my friends, I thought, "Facebook is up to it again." Getting people to emotionally connect to the brand, which has been the guardian of many of their life moments. It's a smart move and I must say it makes you want to spend another 10 years sharing, laughing and posting political satire with your friends - or so called friends.
Yes it is great marketing and could help to prolong the mass move to another popular social vehicle, but for now, I will enjoy my "A Look Back" page.
When I saw the "A Look Back" posts shared by many of my friends, I thought, "Facebook is up to it again." Getting people to emotionally connect to the brand, which has been the guardian of many of their life moments. It's a smart move and I must say it makes you want to spend another 10 years sharing, laughing and posting political satire with your friends - or so called friends.
Yes it is great marketing and could help to prolong the mass move to another popular social vehicle, but for now, I will enjoy my "A Look Back" page.