Sharpie Brand Boost

When you think of Sharpie, you think fun. Right? Well, that is the hope. Sharpie came to our team with hopes of creating some fresh new ideas to help make the connection between a marker and the right kind of consumers.

We found that consumers take the Sharpie brand more seriously than we ever thought. They told us they used Sharpie as a tool to create epic things and that association with the brand made them stand apart from the crowd. Watch our video to see how we pitched an idea for a cool new microsite.