Verizon has a lot of competition in the mobile phone space and understood the need to ramp up their digital strategies to include personalization.
Our team created and launched personalization videos for a large share of Verizon’s customer base to help drive important CTAs across the key business drivers. This example is asking a customer to upgrade to a new phone.
Results were off the charts and we think mobile had something to do with it as more than 30% of Verizon customers are connecting to the brand through their mobile devices.