Newell Back to School

Have you ever wondered what it meant to lead projects with strategy prior to launch? This video will explain the process and then some.

Strategy is my sweet spot and allows me to build a solid platform for all the work I set out to do. Newell Rubbermaid asked us to create a POV (Point of View) on how they could leverage all of their brand categories to build a strong marketing execution for the Back to School season. They have the ability to win across so many retail categories, but they needed to find ways to make it a cohesive effort.

Take a look at the video to see the process, what we recommended and how we tied creativity to it all.