F'Real Integrated Marketing Play

F’Real is a brand that will take over the milkshake category – for real. We pitched and won thebusiness to help them broaden their brand presence and stake in the milkshake category. The brand is found in convenience retail category and believe it or not, is number 3 to McDonald’s and Chik fil A.

Our goal was to identify the key brand identity, formulate a messaging and content strategy and help them roll out new, engaging content across their digital assets. In addition, we worked with a media team to place ads across channels as well. The results were off the chart.