Yep, they said it and here's why! Honda is making big strides in producing energy and fuel efficient cars that are more green.
Their latest creation, the Honda FCX is the first compressed hydrogen-powered car that runs so clean, you can drink the water from the exhaust.
"They're calling it the most important car, since the invention of the car." I think they might be right!
Take a look at this ad featuring Leo Burnett Melbourne's work.