Spike Lee Proves yet again that not only is he a film genius, but he's showing his strength in the marketing game.
Some of you heard the story on Good Morning America about Teddy Bridgewater. Talented, young football player who made a promise to his mom to buy her a pink Cadillac once he made it to the NFL. Well Teddy made it and he fulfilled his promise to his Mom the week before Mother's Day on national television.
Cadillac teamed up with Spike/DDB Needham to tell Teddy and Rose's story in a short ad film entitled, "Cadillac Presents A Promise to Rose." Great example of successful brand story. Check it out!
Some of you heard the story on Good Morning America about Teddy Bridgewater. Talented, young football player who made a promise to his mom to buy her a pink Cadillac once he made it to the NFL. Well Teddy made it and he fulfilled his promise to his Mom the week before Mother's Day on national television.
Cadillac teamed up with Spike/DDB Needham to tell Teddy and Rose's story in a short ad film entitled, "Cadillac Presents A Promise to Rose." Great example of successful brand story. Check it out!