Who ever thought a wholesome snack like graham crackers could stir up so much controversy? I'm sure you've seen it by now, the campaign for Honey Maid, that offered a simple, healthy feel showing smiling families holding hands and playing together.
But the ad took a turn, for what a small percentage would call the worse, when they highlighted biracial and gay families. After receiving a flood of hate-filled comments, Honey Maid did what I would expect any smart marketer to do, stand firm on what they advertise.
Take a look at the original commercial and then what happened next. It's all about LOVE.
But the ad took a turn, for what a small percentage would call the worse, when they highlighted biracial and gay families. After receiving a flood of hate-filled comments, Honey Maid did what I would expect any smart marketer to do, stand firm on what they advertise.
Take a look at the original commercial and then what happened next. It's all about LOVE.