Dermablend Professional hit the strategic mark with the unveiling of its new campaign that allows real women to talk about why they use their product.
Typical makeup ads have a hard time inspiring the "every day woman" who is looking for cosmetic products to help her look her best, but within the confines of aspirational goals due to the use of celebrity endorsers or professional models who have professional style teams.
These ads do the opposite, as the featured women, who have some form of a skin condition, tell stories about why they began using makeup to cover up, but now use it as a tool for self expression.
The emotional testimonials make a simple claim that Dermablend's conealing products don't allow them to hide, but allows them to reveal who they truly are.
Take a look!
Typical makeup ads have a hard time inspiring the "every day woman" who is looking for cosmetic products to help her look her best, but within the confines of aspirational goals due to the use of celebrity endorsers or professional models who have professional style teams.
These ads do the opposite, as the featured women, who have some form of a skin condition, tell stories about why they began using makeup to cover up, but now use it as a tool for self expression.
The emotional testimonials make a simple claim that Dermablend's conealing products don't allow them to hide, but allows them to reveal who they truly are.
Take a look!