It seems the world of Advertising is shifting towards even more of a scientific psychological and sociological approach. Dove continues to push to own "beauty" with its new "Patches" campaign, part of the "Campaign for Real Beauty," that highlights women being tricked into thinking they are wearing pharmaceutical patches that will make them feel more beautiful. A seasoned Psychologist talks with the women about their insecurities and provides them with the patch to start them on their journey to increased self esteem.
Critics aren't happy over this ad because they feel its more about Dove branding than women's self-esteem. I question the intent of the any brand trying to sell a product vs. the true humanity of the consumer target.
Take a look and judge for yourself.
Critics aren't happy over this ad because they feel its more about Dove branding than women's self-esteem. I question the intent of the any brand trying to sell a product vs. the true humanity of the consumer target.
Take a look and judge for yourself.