What do you do when you're a fast food Mexican chain breaking into an over saturated breakfast category? You go all Ronald McDonald on them!
OK, seriously, Taco Bell got it right when they decided to launch their new breakfast offering and advertise it with a clever twist. In order to build buzz, they found a bunch of real-life Ronald McDonald's and filmed commercials with them trying the new "A.M. Crunchwrap and Sausage Flatbread Melt."
Sounds like an opportunity for a great two-way battle campaign between McDonald's and Taco Bell.
OK, seriously, Taco Bell got it right when they decided to launch their new breakfast offering and advertise it with a clever twist. In order to build buzz, they found a bunch of real-life Ronald McDonald's and filmed commercials with them trying the new "A.M. Crunchwrap and Sausage Flatbread Melt."
Sounds like an opportunity for a great two-way battle campaign between McDonald's and Taco Bell.