New Jersey Billboard Backfires on Dove
Unilever's Dove marketers thought they were doing a good thing by "creating an opportunity" for New Jersey to redefine its reputation for being the "Armpit of America."
While Unilever executives thought the ad was clever, New Jersey residents thought the ad was the pits - literally.
Unilever's Dove marketers thought they were doing a good thing by "creating an opportunity" for New Jersey to redefine its reputation for being the "Armpit of America."
While Unilever executives thought the ad was clever, New Jersey residents thought the ad was the pits - literally.