Are you Ready for Valentine's Day?
If not, you should tap into the new social-media campaign created by Wieden + Kennedy for Heineken.
Starting tomorrow, you can tweet at @Heineken_US to request a #DateInABox—which is an actually red, glittery vault containing a certificate for a prearranged date for two. (Examples include "a jujitsu lesson for two, couples' tattoos and an improv class.")
But there's a catch, in order to get the code to unlock the vault, the guy in the relationship must publicly share a picture of the #DateInABox on Instagram.
Get your Guy to post and try the promotion. Let me know how it works for you!
Happy Almost "V" Day!
If not, you should tap into the new social-media campaign created by Wieden + Kennedy for Heineken.
Starting tomorrow, you can tweet at @Heineken_US to request a #DateInABox—which is an actually red, glittery vault containing a certificate for a prearranged date for two. (Examples include "a jujitsu lesson for two, couples' tattoos and an improv class.")
But there's a catch, in order to get the code to unlock the vault, the guy in the relationship must publicly share a picture of the #DateInABox on Instagram.
Get your Guy to post and try the promotion. Let me know how it works for you!
Happy Almost "V" Day!